Web Design is a very important piece of the online puzzle.  It is the creation of a digital environment where people will come and find out about you or your products. It’s like a brochure that people can view online.

Here are some very important characteristics that you should consider when having a website designed:

• Color Scheme
  A website’s color scheme can enhance a visitor’s experience while visiting the site.  Light backgrounds with dark type are the best when it comes to being able to read type on a website most effectively.  This creates a high contrast that makes it easier on the eyes.  Dark backgrounds with light words have been proven to be harder to read.
• Layout
  The layout of the website is also a key element.  A visitor will often stay longer if what they are looking for is easily found on the website that they are visiting. This should include multiple navigation bars, pictures that illustrate destinations (or other pages), as well as text.  A site map should also be included and is also required for effective SEO (Search Engine Optimization).
• Fonts and Text
  The fonts and text of a website should flow well with the theme of the website.  The Heading text should be in bold and be a few sizes bigger than the normal text.  Also, the normal text should be big enough that it can read easily.
• General Theme
  The general theme of the website really depends on what the needs of the individual are.  Many kinds of themes exist including:
  • Blogs
  • ECommerce sites
  • Static sites
  • Forum/ Social Media type sites
  • And many other variations of the above type site

In conclusion, when designing your next website, design it with the visitor in mind.  Make it interesting as well as easy on the eyes to create the best possible experience for your visitors.  The longer they stay on your site, the more value they will get, creating a higher probability that they will return in the future.

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