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Learning About The Different Types Of Auto-Responders

auto-respondersIf you know anything about internet marketing, then you know that using an auto-responder is a key element of the business.  With the proper setup, it will allow you to build a relationship with your customers… especially if they don’t buy from you right away.

Auto-responders also have more than one use. They can be used as a contact manager.  They can be used for scheduling and managing email blasts.  Plus, they can help build and store multiple lists and email sequences while taking away all the tedious busy work of doing it manually.

There are basically 2 types of auto-responders:

  • Subscription based auto-responders

This kind is easier because someone else already has it installed for you and other users to use.   It may also be a little easier for a newbie to use.  You will also find a monthly subscription fee associated with the service.

There are also some drawbacks to the subscription based auto-responder.  You may be limited to the amount of contacts you are allowed to have.  With most of these services, you are sharing an IP address with other subscribers.  Depending on the service, your emails may not always reach their destination.  Lastly, you may end up paying more in the long run for this type of service than just buying your own server based auto-responder.

  • One time pay auto-responders

This type has many more benefits than drawbacks.  First, there is absolutely no limit to how many contacts you can have.  Next, you can get an individual IP address from your host, which will eliminate email providers from blocking your IP address because of something that you didn’t do.  Unlike subscription auto-responders, you will have better control of your contacts with this type.

There are also many more configuring options available to you, which include setting the number of emails that go out per minute.  This may not be a big deal to you, but email providers will flag and potentially block IP addresses who try to send out too many emails at a time.

Knowing the right type of auto-responder for your individual situation can save you time, money, and even keep your stress lower.  Choose carefully and start enjoying the massive rewards one can get from this powerful tool.

Related posts:

  1. Building Your Twitter Followers Part 4: Auto Follow/Unfollow Engines

Tags: auto responder, email marketing, Internet Marketing

Posted by ePerception on Aug 30th, 2009 and is filed under Internet Marketing, Web Design.

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